In January, I was asked to deliver a presentation on Multi Channel Retail for 2010. With Christmas 2009 having just passed, many retailers were nervous about trading results what 2010 would bring.
The focus of the presentation was:
- Trends for 2010 in retail and e-commerce
- What can established m/c retailers do to retain competitive advantage when now "everyone is doing it"
- What are the most important things for retailers to get right in the multi-channel word?
- How can pure-play retailers such as amazon compete in a Multi-channel market?
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