Tuesday 28 October 2008

Investment and opportunity still exists

It takes an ambitious forward thinking company to invest in these uncertain economic times. However, Travelodge seem to have bucked the trend by announcing they will build 22 hotels before Christmas, creating 450 jobs, as people seek cheap rooms as the credit crunch bites.



















Travelodge clearly understand their

1. Market
2. Brand
3. Customer

Travelodge will also be benefiting from cheaper land and in addition building contractors will be so grateful for the work, they will be practically doing the work for free!!!

I would have loved to have been in the boardroom when this decision was taken.