10 reasons to not buy an iphone

In a blog post written by Rizwan Tayabali, http://multichannelthinking.blogspot.com/2009/04/pointing-fingers-will-damage-your.html, Rizwan discussed how poor customer experience can damage a brand.  This particular experience was very similar to mine.  Had it not been for the fact that I wanted the product I would have cancelled the order and bought from a different supplier.

The brand in question is O2; the product is the Apple I Phone.  This experience is made even more surprising by the fact that O2 were awarded best customer service for its broadband service.  The negative impact on Apple brand, who pride themselves on Customer Innovation, Customer Experience and Customer Service will need to be understood as Apple maintain their partnership with O2.  Especially as the competition start producing phones that match and beat the I Phone experience.

The apple I phone has additionally received many plaudits since it was launched.  It has been hailed an innovative phone, offering mobile phone users in the UK a brand new experience.  This is to a large extent true; however there are many basic user functions that are not included.  Here are my top 10.

 

1. Cannot send business cards
2. Cannot read e-mails as a widescreen
3. No copy and paste
4. Cannot save web pages for use off line
5. Camera does not have a flash and a zoom
6. No voice recording or video recording
7. The keypad is of limited use if you have big fingers.  An ability to expand the keyboard should be available.
8. The expand and collapse function is poor.  I often open up different web pages, when trying to expand a page.  It would be a lot simpler to just double tap the screen.
9. Cannot send and receive picture messages
10. Cannot forward a text message or add recipients to a text message

There may be software updates in the pipeline that will address these issues, but the majority of these points are basic user requirements for a mobile phone.