In light of the credit crunch, the theme of the presentation was 'Leveraging your multi channel assets to deliver low cost, high benefit customer propositions.' We presented and discussed tools and techniques to enable a business to leverage their existing assets, and focused on 3 areas that could really drive a business forward.
The presentation was split into the following areas
1. Three critical challenges for retailers
2. Learning's from an internally produced Multi-Channel Survey
3. Three focus areas
a. Changing to a Cross Channel Culture
b. Doing more with existing assets -Leveraging the Social Web
c. Linking assets together
No comments:
Post a Comment